Ezoic vs Programmatic Ads
Overview of Ezoic and Programmatic Advertising Ezoic is a digital platform designed for publishers looking to increase ad revenue through artificial intelligence-driven site optimizations. It focuses on experimenting with ad placements, adjusting them in real-time to optimize viewer experience and maximize advertising returns. By conducting multivariate testing on ad placement and size, Ezoic aims to increase ad revenue without compromising user experience. Programmatic advertising refers to the…