Entry Requirements
Ezoic and Monumetric differ in their entry requirements. Ezoic offers an accessible entry point for new publishers through its Access Now program, which has no minimum monthly pageview requirement. In contrast, Monumetric's Propel program requires at least 10,000 monthly page views and a $99 upfront payment for sites with 10,000 to 80,000 monthly page views.
Ezoic appeals to a broader range of publishers due to its lack of page view requirements and zero upfront costs. Monumetric targets more established sites looking to boost their ad revenue, solidifying themselves as valuable players in the ad management arena for different publisher sizes and stages.
Ad Optimization Technology
Ezoic utilizes artificial intelligence (AI) and machine learning algorithms to continually test and optimize ad placements on publishers' websites. This approach automates the process and personalizes the ad layout to user behavior and site structure, potentially boosting reader engagement and click-through rates.
Monumetric employs a hands-on optimization service, partnering each publisher with an account manager who takes charge of the ad strategy. This includes determining optimal ad locations and sizes that blend well with the content without hindering readability or overall user experience.
Choosing between the two depends on the publisher's preference for leading-edge technology and intervention-free management by Ezoic or a more personalized, human-involved optimization process offered by Monumetric.
Revenue Sharing and Payouts
Ezoic offers publishers a transparent revenue sharing model, allowing them to retain 88% of the ad revenue generated from their sites. Sites typically receive their earnings on a Net-30 basis, providing a predictable and regular income flow.
Monumetric operates with a revenue share that variably adjusts based on the site's traffic and revenue generated through ads, without publicly specifying a fixed percentage. Monumetric typically offers payments on a Net-60 basis, which is relatively slower than Ezoic's model.
The selection between Ezoic and Monumetric regarding revenue and payouts depends on a publisher's preference for either upfront certainty in financial gains and quicker payouts, or potentially a customized strategy that may lead to higher returns at the cost of a less predictable payment schedule.
Support and Resources
Ezoic offers a multi-channel support ecosystem, including:
- Direct email communication
- Real-time chat services
- A community forum
- A comprehensive collection of educational resources such as blogs, articles, webinars, and training sessions
Monumetric provides customized support through dedicated account managers who offer personalized guidance and strategic advice to optimize ads according to the specific needs of their website. Monumetric also hosts webinars and has a repository of best practices to aid publishers in handling the intricacies of ad management.
The choice between Ezoic and Monumetric depends on the type of support a publisher values more: Ezoic's broad and instantly accessible support network or Monumetric's individual-centric approach with personal account managers.
Ease of Setup and Use
Ezoic emphasizes an easy and accessible setup process with an intuitive user interface and multiple integration methods, such as:
- DNS change
- Installing a WordPress plugin
- Implementing the Cloud Integration feature
Ezoic provides extensive documentation and video tutorials to guide new publishers through the process swiftly.
Monumetric's setup process involves a selective acceptance process followed by personalized setup support through their Propel program. A site audit is performed, and a setup manager assists in understanding the site's specific characteristics and the best strategic ad placements customized for the content.
Ezoic presents a generally faster and more automated integration system, while Monumetric's approach requires more initial interactions but compensates through customized strategies formed through personal consultancy.
Publisher Experiences and Reviews
Users commend Ezoic for its ease of integration, AI-driven optimization, and inclusivity for new and smaller publishers. Some reviewers point out that the wide range of functionalities and settings can initially be overwhelming.
Monumetric receives praise for its personalized approach and the assignment of dedicated account managers who assist publishers through customized ad strategies. However, Monumetric's initial setup charge and required 10,000 monthly views minimum has been a barrier for entry-level publishers. Some critiques have also mentioned Monumetric's slower ad optimization process compared to Ezoic.
Publisher feedback underscores the importance of aligning these networks' features with individual website conditions and goals. Opting for Ezoic is preferable for those looking for broader support systems and access to advanced technological tools without steep entry requirements. Choosing Monumetric is suitable for engaging directly with ad optimization specialists customized to empower specific and sophisticated advertising needs.
The choice between Ezoic and Monumetric ultimately depends on the specific needs and goals of publishers. Ezoic offers advanced AI-driven tools and broader support networks, while Monumetric provides personalized attention and strategic guidance. Each network presents a compelling case for effectively enhancing site monetization.
- Ezoic. Access Now program. Ezoic.com. 2023.
- Monumetric. Propel program. Monumetric.com. 2023.
- Ezoic. AI and machine learning for ad optimization. Ezoic.com. 2023.
- Monumetric. Personalized ad optimization services. Monumetric.com. 2023.
- Ezoic. Revenue sharing model. Ezoic.com. 2023.
- Monumetric. Variable revenue share and Net-60 payments. Monumetric.com. 2023.
- Ezoic. Multi-channel support ecosystem. Ezoic.com. 2023.
- Monumetric. Dedicated account managers and customized support. Monumetric.com. 2023.
- Ezoic. Setup and integration methods. Ezoic.com. 2023.
- Monumetric. Selective acceptance process and personalized setup support. Monumetric.com. 2023.
